How to Get Coaching Clients: Harness the Power of Social Proof


The world of coaching, whether it be life coaching, health coaching, or business coaching, is highly competitive. You may have asked yourself time and again, "How do I get coaching clients?" or "How do I get more coaching clients?" The answer lies in leveraging social proof. Here's how to do it.

The Power of Social Proof in Attracting Coaching Clients

Before we delve into "how to find coaching clients," it's essential to understand the power of social proof:

  • It builds trust: Potential clients are more likely to trust you when they see testimonials from satisfied customers.
  • It boosts your credibility: Displaying testimonials highlights your experience and expertise.
  • It influences decision-making: Prospective clients are more likely to choose you over competitors when they see the positive experiences of others.

How to Get Coaching Clients Using Social Proof

  1. Collect Testimonials from Existing Clients: The first step to attract life coaching clients, health coaching clients, or any other coaching clients is to collect testimonials from your existing clients. Select a group of clients that you have built a strong connection with, or time the moment right after a positive interaction between your business and the client. e.g. when they completed a personal milestone when they send you a thank you message, ..
  2. Manage Your Testimonials: Once you've collected the testimonials, it's crucial to manage them effectively. Select the ones that are authentic and highlight the value propositions of your brand. You can also manage the testimonial by asking some guiding questions. eg. Why did you choose me, what do we do differently compared to other coaches,...
  3. Display Your Testimonials: The final step in leveraging social proof is to display your testimonials where potential clients can see them. This can either be a link to your wall of love or an embedded widget.

How to Get Coaching Clients Online

The internet has made it easier than ever to reach a wider audience. Here's how to get coaching clients online:

  • LinkedIn: LinkedIn is a powerful platform for networking and finding clients. Displaying testimonials on your profile can attract potential clients, but don’t hesitate to add a link to your wall of love in a direct message.
  • Website: If you have a website, having a testimonial section on the homepage or even a separate page in the top navigation for testimonials is essential. You don’t need to be a web developer to implement or make changes to the testimonial widget, there are plenty of tools that do the work for you.
  • Social Media: Social media platforms like Instagram and Linkedin are also effective channels to display your testimonials and attract clients. You probably already have a business page, now add the magic link to your “about us” section. Making a post weekly or monthly that highlights 1 testimonial will work great too.
  • Networking: Attend industry events, join professional coaching associations, and participate in online forums and groups. These can be excellent opportunities to meet other professionals and potential clients. The goal is to make connections, learn from others, and get your name out there.

How to Get Your First Coaching Client

Getting your first coaching client can seem daunting, but remember, everyone starts somewhere. Utilize your network, offer a discount on your service, or even make it free for a short time. In return for this promotion, you ask them to leave feedback or an honest review of your service. This way you’ll either learn to improve your service or you can use the testimonial to drive new customers.

How to build a scalable marketing system

It’s 1 thing to acquire customers for your coaching business, but it’s another one to actually build a repeatable process that you can scale. here’s how we would do it:

Identifying Your Ideal Client<br> Not everyone can be your customer. Your coaching style, expertise, and offerings will resonate more with certain demographics. Start by identifying who benefits most from your coaching:

  • What is their age range?
  • What is their profession or life stage?
  • What challenges are they facing that your coaching can help overcome?
  • What are their goals and aspirations?

Creating Client Personas Once you've identified your ideal client, create 1 client persona. It’s important not to go overboard on creating dozens of personas, instead try to really pin down that 1 persona that you want to focus on and stay on course. It’s better to capture all the potential customers from 1 persona as this will help you in delivering targeted marketing and also optimize your service. Remember, happy customers, will stick with you and generate new business.

Tailoring Your Marketing Efforts Now that you have a clear picture of your target persona, tailor your marketing efforts to appeal to them. Use the language they use, be present on the channels they use, address their specific pain points, and show them how your coaching services can help them achieve their goals.

Turn existing customers into ambassadors It’s in human nature to tell others about the good purchases we made or experiences we had. Your happy customers will refer you naturally to friends & family, but you can incentivize them to do it more often:

  • Tell your trusted customers that you’re looking to grow your business. Ask them about the steps they took before meeting you or even ask directly if they know other people that could use your help.
  • Reward your customers that refer others. Hand out a free goodie, give them a free session or even a gift like a bottle of wine shows your appreciation and will make them more sticky and loyal to you. If the opportunity arises, they will make sure to mention your name and why they enjoy your service.

In conclusion, understanding how to attract coaching clients boils down to leveraging the power of social proof. Turning your repeat customers into ambassadors will not only secure recurring revenue from them but will drive new customers to your business through word of mouth.

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