← All topics
Customer stories
Turn real customer experiences into useful case studies, referrals, and stories.
5 guides2 min read
Testimonial permissions: release forms, usage rights, and what to avoid
A practical permission checklist for using customer quotes, names, videos, and logos across your website, social posts, and advertising.
2 min read
How to turn customer support chats into testimonials (with permission)
Turn a resolved support interaction into an approved customer quote without publishing private account details or surprising the customer.
2 min read
B2B case studies: a lightweight format you can ship every month
A repeatable B2B case-study structure covering the customer’s problem, implementation, evidence, limitations, and approval.
2 min read
Customer referral ask: a simple follow-up flow that gets introductions
Ask for customer introductions with a low-pressure message, clear fit criteria, and a respectful follow-up process.
2 min read
Before-and-after stories: how to capture proof without sketchy claims
Build a before-and-after customer story with a clear baseline, time period, evidence, and honest limits on attribution.