Emma
Articles by Emma on the Socialjuice blog.
How to respond to negative reviews (and still increase trust)
A practical response framework for negative reviews, with examples, escalation steps, and a way to turn feedback into service improvements.
Testimonial permissions: release forms, usage rights, and what to avoid
A practical permission checklist for using customer quotes, names, videos, and logos across your website, social posts, and advertising.
Social proof for ecommerce: product page review strategy + UGC gallery checklist
Choose useful product-page reviews and customer photos, place them near purchase questions, and measure their effect without slowing the store.
Website testimonials: where to place them for conversions (home, pricing, checkout)
Map testimonial placement to buyer questions on your homepage, pricing page, checkout, and service pages, then test one placement at a time.
How to turn customer support chats into testimonials (with permission)
Turn a resolved support interaction into an approved customer quote without publishing private account details or surprising the customer.
Social proof for SaaS: the exact assets that move trials to paid
Build a SaaS proof library for evaluation, onboarding, pricing, and expansion, with customer context and a measurable testing plan.
Video testimonials: the 10 question script that gets real answers (not rambling)
Ten open questions for clear customer video testimonials, plus a recording checklist and an editing workflow that keeps the customer’s meaning.
B2B case studies: a lightweight format you can ship every month
A repeatable B2B case-study structure covering the customer’s problem, implementation, evidence, limitations, and approval.
How to ask customers for a review without sounding desperate (templates included)
Neutral review-request templates for a completed purchase or service, with timing, follow-up, and a clear way to decline.
Customer referral ask: a simple follow-up flow that gets introductions
Ask for customer introductions with a low-pressure message, clear fit criteria, and a respectful follow-up process.
Before-and-after stories: how to capture proof without sketchy claims
Build a before-and-after customer story with a clear baseline, time period, evidence, and honest limits on attribution.
How to collect testimonials at scale: systems, timing, and incentives that work
Build a repeatable testimonial collection process with clear ownership, neutral invitations, permissions, and useful reporting.