Give customers questions to think about, not praise to memorize. An interview guide helps them recall useful detail while leaving the answer in their own words.
Ten questions to choose from
- What were you trying to achieve before using the product or service?
- What made that difficult?
- What had you already tried?
- What made you consider this option?
- What was getting started actually like?
- Which part became useful first?
- Can you describe a specific example of using it?
- What changed, and how do you know?
- What should someone in a similar situation know before starting?
- Who would this be a good fit for, and why?
You do not need to ask all ten in one recording. Start with the questions that fit the customer's experience, and avoid steering them toward a result they have not reported.
Make the recording easy
Send the collection link, the expected use, and a short checklist: a quiet room, light in front of the speaker, a stable camera, and a test recording. Let the customer pause or rerecord. Offer a written response if video is inconvenient.
Edit for one useful idea
Choose a clip with a clear problem, experience, and outcome. Remove repetition rather than context that changes the meaning. Add accurate captions and a short written summary. Ask for approval of the final excerpt and attribution before publishing it.
Make a longer version available when a short social clip cannot carry the necessary context. Do not promise that one video automatically produces a fixed number of marketing assets or a guaranteed conversion gain.
Use a Socialjuice collection form to gather the response and review widgets to publish the approved story. See video length guidance when choosing an edit for each placement.