A good review request is specific, optional, and easy to act on. Ask about the customer's actual experience rather than asking them to give you a particular rating.
Ask after a useful moment
Choose a point when the customer can reasonably evaluate the purchase or service. That may be after delivery, a completed project, or enough time using the product. Avoid a rigid schedule that asks for feedback before the customer has experienced anything.
A short email template
“Hi [name], thank you for choosing [business]. If you've had a chance to use [product/service], would you share your honest experience here: [link]? A few sentences about what worked and what could be better would help. It's completely optional.”
Replace the placeholders and send it from someone the customer recognizes. Do not describe this example as a message from a real customer.
A follow-up template
“Just following up on the optional feedback link below. If you've already shared your experience, thank you. If now isn't a good time, no problem.”
Send a restrained follow-up rather than repeatedly chasing a response. Stop when the customer declines or when another message would be unwelcome.
Keep the route clear
Use one obvious destination. Do not make a reward or your continued service depend on a positive rating. For public platforms, check the rules on solicitation and incentives before designing the request.
Track requests delivered and responses received, rather than counting every send as an engaged customer. Review the feedback for product and service improvements as well as potential testimonials.
Create a Socialjuice collection form for video or written feedback. If you want to publish a response as marketing material, confirm its permission and intended use.